What is a good website? Well, at first it
should be searched out simply by your visitors. Next comes the attraction
factor and retaining potential consumers. A modern day well-constructed website
is more than just visual appeal. It should be search engine friendly. Listed below are some proven tips from
experts on SEO friendly web designing. A web designer should pay close
attention to these so as to come up with a nice search engine friendly website:
No Left-Side Menu: You must strictly avoid creating menu to
the left-hand side of a website. In case, this is unavoidable, look for an
alternative way. For instance, you may put some text with very rich keywords
right at the top. These may even be placed above the left-hand menu. This means
this text will make for the first thing to be read by search engines.
Headlines: Search engines rate headlines as more
important than the rest of the web page. To exploit this benefit, it is
important to integrate keywords within the page headline. As the header tag
(h1) is quite large in size, you must format it to make it smaller.
Page Terms
Each website page must comprise of the
following:
- Title
- Description tags
Both title and description tags must include
of good keywords that precisely describe content of page. Make sure the number
of words for each title must be restricted to 9 or less. On the other hand, the
description should have only 20 words or less. This will help adhere to the
rules defined by most search engines.
Avoid Flash: Flash should be strictly avoided for web
pages wherever possible. Flash cannot be read by the search engines. Hence this
will lead to slow page loading time making visitors leave your site. In case,
using Flash is unavoidable, simply make it smaller. For instance, a flash
header. You need to leave rest of the area of your site for content embedded
with appropriate keywords in right number.
Use of Graphics: Make sure you think twice on the way you
use graphics. You need to focus on making them relevant to your content. Also
make use of an alt tag combined with relevant keywords to help search engines
to read. Remember that search engines cannot read graphics. This is easy for
visitors as they can have something to read while waiting for graphics to load.
Links are Important: Of course, links are very important for
your web page. However, strictly avoid use of only images to link out. Text
links are the best option to link out to crucial content on web site. Spiders
may follow image links but hold a strong preference for text links.
No Frames: You must avoid using frames. Remember that
some search engines are unable to spider web pages with frames. Other search
engines that are capable of doing so may face problems spidering pages.
Sometimes they remain unsuccessful in indexing the web page.
No Complex Tables: You must strictly avoid using tables that
are too complex especially when laying out your web page. These should be kept
really simple for spiders. Some search engines may find it quite difficult to
navigate through to the other pages on website due to to complex navigation
bar.
Efforts to Reduce Page Size: You may use external Java Script files or
Cascading Style Sheets to decrease size of page. This will speed up the
download time. Using these files will also facilitate spider to index web page
at a faster pace. This technique is very important for enhancing ranking on
search engines.
Standard HTML: Many advanced and popular software like
Dreamweaver, FrontPage, WYSIWYG editor, FrontPage, etc. tend to add useless
scripting codes. These codes will enlarge the page more than required and even
make it harder for Google spiders to crawl. The software may even add codes
that are very difficult to be read by search engines deterring the spider to
index the page or the entire website. If unavoidable, try using these software
in conjunction with deep understanding of html. This will help you avoid or
delete unnecessary scripting codes manually.
Hope the above listed tips will help you
design and host a SEO friendly website for your business. Good luck!
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